Universal Analytics Metrics

GAM CTR

GAM CTR is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM CTR Definition: The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Avg. Session Duration
Avg. Document Content Loaded Time (sec)
Avg. Value
CM CPC
Product Checkouts
DV360 eCPM

Data Analytics & Insights Universal Analytics Metrics GAM CTR

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