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Universal Analytics Metrics

GAM Backfill Impressions / Session

GAM Backfill Impressions / Session is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Impressions / Session Definition: The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Data Analytics & Insights Universal Analytics Metrics GAM Backfill Impressions / Session

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