Universal Analytics Metrics

GAM Backfill Clicks

GAM Backfill Clicks is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Clicks Definition: The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Unique Pageviews
Number of Sessions per User
GAM Backfill eCPM
Event Value
GAM Backfill Revenue / 1000 Sessions
Screens / Session

Data Analytics & Insights Universal Analytics Metrics GAM Backfill Clicks

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