Universal Analytics Metrics

DV360 ROAS

DV360 ROAS is a Metric in Google Analytics under the DoubleClick Bid Manager section

DV360 ROAS Definition: DBM ROAS (Analytics 360 only, requires integration with DBM).

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:dbmCost

Related Metrics

Unique Views XX
Goal Completions Per User (LTV)
AdSense Viewable Impression %
Document Interactive Time (ms)
SA360 ROAS
Product List Views

Data Analytics & Insights Universal Analytics Metrics DV360 ROAS

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