Universal Analytics Metrics

AdX Viewable Impressions %

AdX Viewable Impressions % is a Metric in Google Analytics under the Ad Exchange section

AdX Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

Related Metrics

DV360 CTR
GAM Backfill Coverage
Unique Pageviews
Goal Completions per User
GAM Backfill Impressions
Product Adds To Cart

Data Analytics & Insights Universal Analytics Metrics AdX Viewable Impressions %

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