Universal Analytics Metrics

AdSense CTR

AdSense CTR is a Metric in Google Analytics under the Adsense section

AdSense CTR Definition: The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).

How its calculated: ga:adsenseAdsClicks/ga:adsensePageImpressions

Related Metrics

Avg. Time on Page
Internal Promotion Clicks
Per Session Value
Unique Dimension Combinations
CPM
Revenue per User

Data Analytics & Insights Universal Analytics Metrics AdSense CTR

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