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Universal Analytics Dimensions

Latitude

Latitude is a Dimension in Google Analytics under the Geo Network section

Latitude Definition: The approximate latitude of users’ city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.

Recent Blogs

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
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Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
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In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
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MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Reminder: Google UA Historical Data to be Deleted in July 2024

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