Universal Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Ad Distribution Network
Query Match Type
SA360 Campaign ID
City
CM Activity and Group
SA360 Agency ID

Web Analytics & Insights Universal Analytics Dimensions DV360 Advertiser (CM Model)

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