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Universal Analytics Dimensions

CM Attribution Type (CM Model)

CM Attribution Type (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Attribution Type (CM Model) Definition: There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).

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