fbpx

Universal Analytics Dimensions

Campaign

Campaign is a Dimension in Google Analytics under the Traffic Sources section

Campaign Definition: For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Recent Blogs

What Is a Data Pipeline and Why Is It Important?
Jul 9 2024 | by Luci

In today’s world, where data drives almost every decision, businesses and organisations need a way to efficiently and accurately collect, process, and analyse data. This is where data pipelines...

Top 10 Most Important Google Tag Manager Debugging and Testing Tips
Jun 17 2024 | by Luci

At Metric Labs, we know how important accurate data tracking is for making smart data driven decisions. Google Tag Manager (GTM) makes tag management a breeze, but getting it...

The Impact of Poor Data Governance on Business Performance
Jun 11 2024 | by Vincent

Effective data governance frameworks help organisations manage data by ensuring accuracy, consistency, and protection. Businesses can enhance their data quality and support strategic decision-making by implementing clear policies and...

Upskill your team with Google Analytics 4 Training!

X