Universal Analytics Dimensions

Acquisition Campaign

Acquisition Campaign is a Dimension in Google Analytics under Lifetime Value and Cohorts section

Acquisition Campaign Definition: The campaign through which users were acquired, derived from users’ first session.

Related Metrics

Query Match Type
Mobile Device Branding
SA360 Agency ID
CM Ad Type ID
Order Coupon Code
Placement Type

Web Analytics & Insights Universal Analytics Dimensions Acquisition Campaign

Metric Categories:

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