SEO Terms

Schema.org

Code that “wraps around” elements of your web page to provide additional information about it to the search engine. Data using schema.org is referred to as “structured” as opposed to “unstructured” — in other words, organized rather than unorganized.

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Researching Interests for a 2021 Audience
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Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

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In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
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Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...