SEO Terms

Google Analytics

A free (with an option to pay for upgraded features) tool that helps website owners get insight into how people are engaging with their website. Some examples of reports you can see in Google Analytics include acquisition reports that show what channels your visitors are coming from, and conversion reports that show the rate at which people are completing goals (ex:form fills) on your website.

Recent Blogs

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...

Why does HTTPS matter to SEO?
Jul 17 2019 | by Stephen

It’s easy to accept that the world of online business moves fast. Business owners defer judgement to digital agencies and digital agencies defer judgement to developers. Things can get...

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...