Google Analytics Dimensions

Query Match Type

Query Match Type is a Dimension in Google Analytics under the Adwords section

Query Match Type Definition: The match type (Phrase, Exact, Broad, etc.) applied for users’ search term. Ads on the content network are identified as “Content network”. For details, see https://support.google.com/adwords/answer/2472708?hl=en.

Recent Blogs

How to get featured snippets on Google
Jun 19 2019 | by Stephen

Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...

AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...

Campaign Budget Optimisation on Facebook
May 21 2019 | by Hum

If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...