Google Analytics Dimensions

Query Match Type

Query Match Type is a Dimension in Google Analytics under the Adwords section

Query Match Type Definition: The match type (Phrase, Exact, Broad, etc.) applied for users’ search term. Ads on the content network are identified as “Content network”. For details, see https://support.google.com/adwords/answer/2472708?hl=en.

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Web Analytics & Insights Google Analytics Dimensions Query Match Type

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