fbpx

Google Analytics Dimensions

Product Variant

Product Variant is a Dimension in Google Analytics under the Ecommerce section

Product Variant Definition: The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

Related Metrics

Referral Path
Product SKU
None
Region ID
Latitude
Day of Week

Web Analytics & Insights Google Analytics Dimensions Product Variant

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...