Google Analytics Dimensions

Product Variant

Product Variant is a Dimension in Google Analytics under the Ecommerce section

Product Variant Definition: The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

Related Metrics

Product Coupon Code
DV360 Exchange ID (GA Model)
DV360 Exchange (CM Model)
SA360 Keyword
Mobile Device Marketing Name
User Defined Value

Web Analytics & Insights Google Analytics Dimensions Product Variant

Metric Categories:


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