Google Analytics Dimensions

Product Category

Product Category is a Dimension in Google Analytics under the Ecommerce section

Product Category Definition: Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.

Related Metrics

Goal Previous Step – 2
DV360 Exchange ID (GA Model)
CM Campaign (CM Model)
Browser
Refined Keyword
CM Ad Type (CM Model)

Web Analytics & Insights Google Analytics Dimensions Product Category

Metric Categories:


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