Google Analytics Dimensions

Month

Month is a Dimension in Google Analytics under the Lifetime Value and Cohorts section

Month Definition: Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.

Recent Blogs

Campaign Organisation on Social
Feb 19 2020 | by Katie

Campaign organisation and set up on digital is an undeniably dry topic. It’s one of those things which, if done well, goes relatively unnoticed, yet when done poorly alarm...

How to keep updated with the latest digital marketing trends
Jan 22 2020 | by Santi

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...

Project management tools that make our agency work smoothly
Jan 7 2020 | by Santi

It’s a whole new year, which means it’s the perfect time to get organised and on track with all your projects for the upcoming year. In this blog, we’ll...