Google Analytics Dimensions

Keyword

Keyword is a Dimension in Google Analytics under the Traffic Sources section

Keyword Definition: For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

Recent Blogs

Growing chatbot audiences under Facebook’s Subscription Messaging changes
Sep 12 2019 | by Joey

On July 31st 2019, Facebook changed the way businesses are allowed to message users and took away a powerful tool that many marketers (including yours truly) have used to...

Reporting on custom Facebook conversions in Google Data Studio
Aug 28 2019 | by Hum

This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If...

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...