fbpx

Universal Analytics Dimensions

Keyword

Keyword is a Dimension in Google Analytics under the Traffic Sources section

Keyword Definition: For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

Recent Blogs

Top 10 Most Important Google Tag Manager Debugging and Testing Tips
Jun 17 2024 | by Luci

At Metric Labs, we know how important accurate data tracking is for making smart data driven decisions. Google Tag Manager (GTM) makes tag management a breeze, but getting it...

The Impact of Poor Data Governance on Business Performance
Jun 11 2024 | by Vincent

Effective data governance frameworks help organisations manage data by ensuring accuracy, consistency, and protection. Businesses can enhance their data quality and support strategic decision-making by implementing clear policies and...

How to Track a Button Click in Google Tag Manager?
Jun 7 2024 | by Luci

Tracking button clicks on your website is super important for understanding what your visitors are doing and making your site work better for them. By knowing which buttons people...

How mature is your Google Analytics 4 set up?

X