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Google Analytics Dimensions

In-Market Segment

In-Market Segment is a Dimension in Google Analytics under the Audience section

In-Market Segment Definition: Indicates that users are more likely to be ready to purchase products or services in the specified category.

Recent Blogs

DAW Discussion: Alternatives to GA4
Dec 6 2023 | by Dom

Data Analytics Wednesday is the monthly industry meet up for data and analytics minded people (which we also sponsor!). The topic for this month’s meet up was a spicy...

Maximising Website Performance with Google Analytics 4: A Performance Optimisation Guide
Nov 21 2023 | by Vincent

What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...

Measurecamp 2023
Nov 7 2023 | by Wayne

A year has passed and Measurecamp is back! MeasureCamp Sydney is graciously sponsored by Google Cloud and serves as our local iteration of the global Digital Analytics conference. It...

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