Goal Previous Step – 1 is a Dimension in Google Analytics under the Goal Conversions section
Goal Previous Step – 1 Definition: The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...
Reminder: Google UA Historical Data to be Deleted in July 2024