Google Analytics Dimensions

GAM Line Item Name

GAM Line Item Name is a Dimension in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Line Item Name Definition: The name of the Google Ad Manager line item.

Related Metrics

CM Advertiser (CM Model)
DV360 Insertion Order (CM Model)
Query Match Type
CM Campaign ID (CM Model)
Landing Page Group XX
Exit Screen

Web Analytics & Insights Google Analytics Dimensions GAM Line Item Name

Metric Categories:


Go to Metric Glossary

Recent Blogs

Can a digital agency be creative?
Nov 6 2019 | by Katie

Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...
Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...
The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...