Google Analytics Dimensions

DV360 Site (CM Model)

DV360 Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Site (CM Model) Definition: DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

CM Creative (GA Model)
Custom Variable (Value XX)
CM Floodlight Configuration ID
CM Placement ID (CM Model)
SA360 Agency ID
Count of Sessions

Metric Categories:


Go to Metric Glossary

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