Google Analytics Dimensions

DV360 Site (CM Model)

DV360 Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Site (CM Model) Definition: DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Product Category (Enhanced Ecommerce)
Social Action
GAM Line Item Name
Browser
Landing Page
Day of Week

Web Analytics & Insights Google Analytics Dimensions DV360 Site (CM Model)

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