Google Analytics Dimensions

DV360 Site (CM Model)

DV360 Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Site (CM Model) Definition: DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

App Installer ID
CM Placement (GA Model)
DV360 Site ID (CM Model)
Placement Domain
Goal Previous Step – 3
Days Since Last Session

Web Analytics & Insights Google Analytics Dimensions DV360 Site (CM Model)

Metric Categories:


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