Google Analytics Dimensions

DV360 Site (CM Model)

DV360 Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Site (CM Model) Definition: DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

CM Rendering ID (CM Model)
Social Source Referral
Cohort
DV360 Advertiser ID (GA Model)
Goal Previous Step – 3
Exception Description

Web Analytics & Insights Google Analytics Dimensions DV360 Site (CM Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Can a digital agency be creative?
Nov 6 2019 | by Katie

Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...
Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...
The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...