Google Analytics Dimensions

DV360 Site (CM Model)

DV360 Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Site (CM Model) Definition: DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Ad Content
App Version
CM Placement ID (GA Model)
Checkout Options
Continent ID
CM Creative (CM Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to set up your first LinkedIn campaign
May 15 2019 | by Katie

Before we get started, we’ve got a handy checklist to help you go through every detail needed for your LinkedIn Campaign before it goes live. Head over to our Messenger to...
Google Images now part of Google’s core Search Network
Apr 15 2019 | by Vincent

A few of you might have received an email from Google with the update that Google Images is now part of its core Search Network. If you haven’t then...
Link detection: What’s a better tool?
Apr 3 2019 | by Stephen

A client usually measures the success of their agency by a simple metric: are we making them any money. This can be a particularly hard hurdle to vault when...