Google Analytics Dimensions

DV360 Line Item (CM Model)

DV360 Line Item (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Line Item (CM Model) Definition: DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Recent Blogs

Growing chatbot audiences under Facebook’s Subscription Messaging changes
Sep 12 2019 | by Joey

On July 31st 2019, Facebook changed the way businesses are allowed to message users and took away a powerful tool that many marketers (including yours truly) have used to...

Reporting on custom Facebook conversions in Google Data Studio
Aug 28 2019 | by Hum

This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If...

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...