Google Analytics Dimensions

DV360 Exchange ID (CM Model)

DV360 Exchange ID (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Exchange ID (CM Model) Definition: DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Full Referrer
Keyword
CM Creative (GA Model)
Acquisition Campaign
Month of the year
Social Network

Web Analytics & Insights Google Analytics Dimensions DV360 Exchange ID (CM Model)

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