Google Analytics Dimensions

DV360 Exchange (CM Model)

DV360 Exchange (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Exchange (CM Model) Definition: DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Ad Content
Campaign Code
CM Floodlight Configuration ID (GA Model)
Exception Description
DV360 Insertion Order (CM Model)
Custom Variable (Value XX)

Metric Categories:


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