Google Analytics Dimensions

DV360 Exchange (CM Model)

DV360 Exchange (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Exchange (CM Model) Definition: DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

SA360 Agency ID
DV360 Line Item (CM Model)
Age
Full Referrer
Transaction ID
Sub Continent

Web Analytics & Insights Google Analytics Dimensions DV360 Exchange (CM Model)

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