fbpx

Google Analytics Dimensions

DV360 Advertiser ID (CM Model)

DV360 Advertiser ID (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser ID (CM Model) Definition: DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser ID (CM Model)

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...

Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...