Google Analytics Dimensions

DV360 Advertiser (GA Model)

DV360 Advertiser (GA Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (GA Model) Definition: DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

Recent Blogs

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...

How to get featured snippets on Google
Jun 19 2019 | by Stephen

Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...

AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...