Google Analytics Dimensions

DV360 Advertiser (GA Model)

DV360 Advertiser (GA Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (GA Model) Definition: DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Referral Path
CM Ad (GA Model)
Social Network
TrueView Video Ad
User Bucket
CM Creative (GA Model)

Metric Categories:


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