Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Full Referrer
Product SKU
Timing Label
Day
Source Property Tracking ID
Google Ads Criteria ID

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser (CM Model)

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