Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

CM Ad Type ID (CM Model)
DV360 Exchange ID (CM Model)
DV360 Creative ID (CM Model)
Default Channel Grouping
Google Ads Criteria ID
GAM Line Item Name

Metric Categories:


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