Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

GAM Line Item Id
CM Advertiser ID (CM Model)
Search Query
Device Category
Social Type
CM Advertiser (GA Model)

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser (CM Model)

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