Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Device Category
Landing Screen
Google Ads: Ad Slot
SA360 Keyword
Continent ID
Latitude

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser (CM Model)

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