fbpx

Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Page path level 3
SA360 Ad Group
Social Network and Action (Hit)
Product
Product Brand
Search Destination Page

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser (CM Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...
Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...
First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...