fbpx

Google Analytics Dimensions

DV360 Advertiser (CM Model)

DV360 Advertiser (CM Model) is a Dimension in Google Analytics under the DoubleClick Bid Manager section

DV360 Advertiser (CM Model) Definition: DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Related Metrics

Previous Page Group XX
Display URL
Month Index
Variant
Hour Index
Sub Continent

Web Analytics & Insights Google Analytics Dimensions DV360 Advertiser (CM Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...