Days to Transaction is a Dimension in Google Analytics under the Ecommerce section
Days to Transaction Definition: The number of days between users’ purchases and the most recent campaign source prior to the purchase.
As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...
Reminder: Google UA Historical Data to be Deleted in July 2024