Google Analytics Dimensions

Data Source

Data Source is a Dimension in Google Analytics under the Platform or Device section

Data Source Definition: The data source of a hit. By default, hits sent from analytics.js are reported as “web” and hits sent from the mobile SDKs are reported as “app”. These values can be overridden in the Measurement Protocol.

Related Metrics

Targeting Type
DV360 Insertion Order (CM Model)
Product Category
Display URL
Transaction ID
CM Placement ID (CM Model)

Web Analytics & Insights Google Analytics Dimensions Data Source

Metric Categories:


Go to Metric Glossary

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