Google Analytics Dimensions

Data Source

Data Source is a Dimension in Google Analytics under the Platform or Device section

Data Source Definition: The data source of a hit. By default, hits sent from analytics.js are reported as “web” and hits sent from the mobile SDKs are reported as “app”. These values can be overridden in the Measurement Protocol.

Related Metrics

Country ISO Code
Internal Promotion Name
DV360 Advertiser (CM Model)
CM Creative Type ID (CM Model)
Google Ads Ad Group ID
CM Creative Version (GA Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to set up your first LinkedIn campaign
May 15 2019 | by Katie

Before we get started, we’ve got a handy checklist to help you go through every detail needed for your LinkedIn Campaign before it goes live. Head over to our Messenger to...
Google Images now part of Google’s core Search Network
Apr 15 2019 | by Vincent

A few of you might have received an email from Google with the update that Google Images is now part of its core Search Network. If you haven’t then...
Link detection: What’s a better tool?
Apr 3 2019 | by Stephen

A client usually measures the success of their agency by a simple metric: are we making them any money. This can be a particularly hard hurdle to vault when...