Google Analytics Dimensions

Data Source

Data Source is a Dimension in Google Analytics under the Platform or Device section

Data Source Definition: The data source of a hit. By default, hits sent from analytics.js are reported as “web” and hits sent from the mobile SDKs are reported as “app”. These values can be overridden in the Measurement Protocol.

Related Metrics

CM Advertiser ID (GA Model)
DV360 Exchange (GA Model)
Page Group XX
Social Type
SA360 Campaign
CM Rendering ID (GA Model)

Metric Categories:


Go to Metric Glossary

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