Google Analytics Dimensions

CM Site (CM Model)

CM Site (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Site (CM Model) Definition: Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

Related Metrics

CM Campaign (GA Model)
City ID
Google Ads Criteria ID
Campaign Code
Screen Name
Product Category

Web Analytics & Insights Google Analytics Dimensions CM Site (CM Model)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...