Google Analytics Dimensions

CM Creative (CM Model)

CM Creative (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Creative (CM Model) Definition: DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

Related Metrics

DV360 Line Item ID (CM Model)
Campaign Code
Goal Previous Step – 2
Hour
Country ISO Code
DV360 Insertion Order (CM Model)

Metric Categories:


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