Google Analytics Dimensions

CM Attribution Type (CM Model)

CM Attribution Type (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Attribution Type (CM Model) Definition: There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).

Related Metrics

Internal Promotion Name
Country ISO Code
Internal Promotion ID
Data Source
Google Ads Criteria ID
CM Ad ID (GA Model)

Metric Categories:


Go to Metric Glossary

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