Google Analytics Dimensions

CM Ad Type (CM Model)

CM Ad Type (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Ad Type (CM Model) Definition: DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

Related Metrics

DV360 Advertiser ID (GA Model)
Campaign Code
Destination Page
Goal Previous Step – 2
Country
DV360 Insertion Order (CM Model)

Metric Categories:


Go to Metric Glossary

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