Google Analytics Dimensions

CM Ad Type (CM Model)

CM Ad Type (CM Model) is a Dimension in Google Analytics under the DoubleClick Campaign Manager section

CM Ad Type (CM Model) Definition: DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

Related Metrics

CM Ad ID (CM Model)
Acquisition Campaign
ISO Week of the Year
Other Category
CM Ad Type ID (CM Model)
DV360 Site (GA Model)

Metric Categories:


Go to Metric Glossary

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