Google Analytics Dimensions

Campaign

Campaign is a Dimension in Google Analytics under the Traffic Sources section

Campaign Definition: For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Related Metrics

SA360 Keyword
Event Category
CM Activity Group ID
Timing Label
CM Placement ID (GA Model)
Hour Index

Web Analytics & Insights Google Analytics Dimensions Campaign

Metric Categories:


Go to Metric Glossary

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