Google Analytics Dimensions

Campaign

Campaign is a Dimension in Google Analytics under the Traffic Sources section

Campaign Definition: For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Related Metrics

Acquisition Campaign
CM Site (GA Model)
DV360 Exchange ID (GA Model)
App Version
CM Ad Type (CM Model)
Goal Previous Step – 3

Metric Categories:


Go to Metric Glossary

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