Google Analytics Dimensions

Acquisition Campaign

Acquisition Campaign is a Dimension in Google Analytics under Lifetime Value and Cohorts section

Acquisition Campaign Definition: The campaign through which users were acquired, derived from users’ first session.

Related Metrics

Google Ads Creative ID
DV360 Insertion Order (GA Model)
Goal Previous Step – 3
Second Page
DV360 Site ID (CM Model)
Days Since Last Session

Web Analytics & Insights Google Analytics Dimensions Acquisition Campaign

Metric Categories:


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