Google Analytics Dimensions

Acquisition Campaign

Acquisition Campaign is a Dimension in Google Analytics under Lifetime Value and Cohorts section

Acquisition Campaign Definition: The campaign through which users were acquired, derived from users’ first session.

Related Metrics

Days Since Last Session
CM Advertiser (CM Model)
Week of the Year
CM Placement (CM Model)
Region
Affiliation

Web Analytics & Insights Google Analytics Dimensions Acquisition Campaign

Metric Categories:


Go to Metric Glossary

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...