Google Analytics 4 Metrics

Items viewed

Definition: The total number of items viewed.

How it’s calculated: Fill out this metric by sending an items array with the view_item event.

Related Metrics

Lifetime engagement duration
Item promotion click through rate
Ad unit exposure
First-time purchasers per new user (FTPs per new user)
Returning users
Organic Google search impressions

Google Analytics 4 Metrics Items viewed

Metric Categories:

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