Google Analytics 4 Metrics

Churn probability

Definition: The likelihood that a user who visited your app or website within the previous seven days won’t return in the following seven days.

How it’s calculated: To learn how to populate this metric, see Predictive metrics.

Related Metrics

Average purchase revenue
Average daily purchasers
Purchase probability
Elapsed time from last page request
Average daily revenue
Non-Google cost per click

Google Analytics 4 Metrics Churn probability

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