Google Analytics 4 Metrics

Average engagement time

Definition: The duration on average that a user’s browser or device app remained in the foreground while your website was in focus.

Total user engagement durations / total number of active users equals the average engagement time.

How it’s calculated: This measure is automatically filled in.

Related Metrics

7-day paid active users
Organic Google search click through rate
Purchase probability
Low engagement sessions
Add to carts
Average engagement time per session

Google Analytics 4 Metrics Average engagement time

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