Google Analytics 4 Dimensions

Source platform

Definition: “The platform where purchasing activity is managed (i.e., budgets, targeting parameters, and so forth are established).

Examples are “Google Ads” traffic derived from Google Ads marketing efforts and “Manual” traffic originating from non-Google media marketing efforts. The terms “SA360” and “SFMC” refer to search engine traffic from Search Ads 360, Salesforce Marketing Cloud and Google Merchant Centre, respectively, and “Shopping Free Listings” to search engine traffic from Salesforce Marketing Cloud.

Recent Blogs

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Reminder: Google UA Historical Data to be Deleted in July 2024