Google Analytics 4 Dimensions

Source platform

Definition: “The platform where purchasing activity is managed (i.e., budgets, targeting parameters, and so forth are established).

Examples are “Google Ads” traffic derived from Google Ads marketing efforts and “Manual” traffic originating from non-Google media marketing efforts. The terms “SA360” and “SFMC” refer to search engine traffic from Search Ads 360, Salesforce Marketing Cloud and Google Merchant Centre, respectively, and “Shopping Free Listings” to search engine traffic from Salesforce Marketing Cloud.

Related Metrics

Google Ads query
Ad unit
SA360 manager account name
Item category 5
DV360 creative format (GA4)
Video URL

Web Analytics & Insights Google Analytics 4 Dimensions Source platform

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