Google Analytics 4 Dimensions

Session manual ad content

Definition: The ad content that appeared at the start of a session.

How it’s calculated: To populate this dimension, manually tag the destination URLs in your ads with the utm_content parameter.

For information on how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.

Related Metrics

Content type
App store
Video provider
File name
Item category 2
DV360 exchange ID (GA4)

Web Analytics & Insights Google Analytics 4 Dimensions Session manual ad content

Metric Categories:

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