Google Analytics 4 Dimensions

Item variant

Definition: For further item details or options, go to the item variant or unique code or description (e.g., XS, S, M, L for size; Red, Blue, Green, Black for colour).

How it’s calculated: Send the item-level item_variant parameter through an online-sales event to populate this dimension.

Related Metrics

Nth hour
Ad Format
First session date
Session manual source platform
DV360 exchange ID (GA4)
Item promotion creative slot

Web Analytics & Insights Google Analytics 4 Dimensions Item variant

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