Google Analytics 4 Dimensions

Item ID

Definition: The unique ID you designate for a thing (like a product you sell). For instance, you may set ‘SKU_12345’ as the ID.

How it’s calculated: Send the item-level item_id parameter through an online-sales event to populate this dimension.

Related Metrics

CM360 default channel grouping
Link ID
Video URL
DV360 campaign ID (GA4)
Session manual source platform
First user manual ad content

Web Analytics & Insights Google Analytics 4 Dimensions Item ID

Metric Categories:

Back to Metric Glossary

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...