Google Analytics 4 Dimensions

Item category

Definition: the initial hierarchical classification you made for an object (such a product you sell). For instance, the item category for Apparel/Mens/Summer/Shirts/T-shirts is Apparel.

How it’s calculated: Populate this dimension by sending the item-level item_category parameter through an online-sales event.

Related Metrics

DV360 creative format (GA4)
First user campaign ID
CM360 creative ID
First user manual campaign name
CM360 placement ID
First user source platform

Web Analytics & Insights Google Analytics 4 Dimensions Item category

Metric Categories:

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