Google Analytics 4 Dimensions

Item category 4

Definition: The object (such as a product you offer) was placed in the fourth hierarchical category. For instance, the item category 4 in Apparel/Mens/Summer/Shirts/T-shirts is Shirts.

How it’s calculated: Send the item-level item_category4 parameter through an online-sales event to populate this dimension.

Related Metrics

SA360 engine account type
First user manual term
CM360 placement ID
First visit date
Ad unit
DV360 creative format (GA4)

Web Analytics & Insights Google Analytics 4 Dimensions Item category 4

Metric Categories:

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