Google Analytics 4 Dimensions

Item category 2

Definition: The item (e.g., a product you sell) was placed in the second hierarchical category. For instance, Mens is item category 2 in Apparel/Mens/Summer/Shirts/T-shirts.

How it’s calculated: Send the item-level item_category2 parameter through an online-sales event to populate this dimension.

Related Metrics

New / established
DV360 medium (GA4)
CM360 creative type name
Nth week
City ID
Session manual campaign name

Web Analytics & Insights Google Analytics 4 Dimensions Item category 2

Metric Categories:

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