Google Analytics 4 Dimensions

Item brand

Definition: The name attached to anything (like a product you sell).
How it’s calculated: Send the item-level item_brand parameter through an online-sales event to populate this dimension.

Related Metrics

Manual source
Ad source
SA360 medium
Session manual campaign name
Session default channel group
Region ID

Web Analytics & Insights Google Analytics 4 Dimensions Item brand

Metric Categories:

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