Google Analytics 4 Dimensions

DV360 exchange name (GA4)

Definition: Displays the name of the marketplace or advertising exchange where inventory for ads is bought and sold.

How it’s calculated: When you successfully attach your Display & Video 360 (DV360) advertiser to your property, this dimension is filled in.

Related Metrics

Last audience name
Item variant
Page title
Hostname
Signed in with user ID
Page title and screen name

Web Analytics & Insights Google Analytics 4 Dimensions DV360 exchange name (GA4)

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