Google Analytics 4 Dimensions

DV360 creative format (GA4)

Definition: Displays the campaign’s creative format in DV360. The precise arrangement or style of an advertising utilised in a campaign, which determines how it will show up on a website or app, is known as the creative format.

How it’s calculated: When you successfully attach your Display & Video 360 (DV360) advertiser to your property, this dimension is filled in.

Recent Blogs

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...

The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...

How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...