Google Analytics 4 Dimensions

DV360 creative format (GA4)

Definition: Displays the campaign’s creative format in DV360. The precise arrangement or style of an advertising utilised in a campaign, which determines how it will show up on a website or app, is known as the creative format.

How it’s calculated: When you successfully attach your Display & Video 360 (DV360) advertiser to your property, this dimension is filled in.

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