Google Analytics 4 Dimensions

CM360 creative format

Definition: Displays the campaign’s creative format in CM360.
The precise arrangement or style of an advertising utilised in a campaign, which determines how it will show up on a website or app, is known as the creative format.
The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app.

How it’s calculated: When you successfully link your Campaign Manager 360 Floodlight configuration to your property, this dimension is filled in.

Related Metrics

Item list name
Ad Format
Video title
CM360 source
Link ID
DV360 partner name (GA4)

Web Analytics & Insights Google Analytics 4 Dimensions CM360 creative format

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