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Google Analytics 4 Dimensions

CM360 creative format

Definition: Displays the campaign’s creative format in CM360.
The precise arrangement or style of an advertising utilised in a campaign, which determines how it will show up on a website or app, is known as the creative format.
The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app.

How it’s calculated: When you successfully link your Campaign Manager 360 Floodlight configuration to your property, this dimension is filled in.

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